FROM CONCEPT TO CASH REGISTER
DISCOVERY
PHASE
PROJECt
SCOPE
The Discovery Phase involves:
Project Vision and Conceptualization
Location / Market Analysis
Demographic Analysis and
Comparison Study
A Determination of Facility Square Footage and Capability
Real Estate
Range Development Services (Range DS) leverages 20 years of nationwide site selection experience for national retailer and start-ups.
The comprehensive discovery phase involves building and land assessment from legal, zoning / entitlements, and physical perspectives.
Range DS covers key strategies for property acquisition. (Strategy: Buy real estate only when you need it and have necessary assurances.)
DUE
DILIGENCE
due
diligence
Range Development Services' approach to due diligence empowers a client to scale into the project as key "go" / "no-go" decisions are made.
FINANCE
AND
DESIGN
PHASE
BUDGET
CTE (Cost to Establish) budgets are tailored to the client's unique business model and are exclusive to RangeDS.
Typical CTE contains more than
35 line items.
MAJOR BUDGET CATEGORIES:
Real Estate Costs
Soft Costs
Hard Costs
Equipment Costs
FF&E
Operating Expenses
Revenue Projections
Equity Position (10 year projected returns)
FINANCING
Range DS equips the client in:
how to raise equity for an indoor shooting range.
how to position an indoor range with a lender/bank.
creating a Construction Loan Solution (get multiple banks to compete for a commercial loan to build the shooting range.)
DESIGN
While architects are generally focus on code requirements and the aesthetics, Range DS provides range and retail specific design insights, strategies, and recommendations to drive customer / user experience and operational design considerations that will improve profitability!
Range DS has created a Design Checklist for Architects, Civil Engineers, and General Contractors, which includes 175 time and money saving insights.
Range DS helps the client understand and harness each step in the design process, including:
-schematic,
-design development, and
-construction documents.
Clients will engage with the design team regarding the complexities of developing a shooting range facility with the intention of meeting the desired customer experience.
CONTRACTING AND
CONSTRUCTION
PHASE
SHOOTING
RANGE
EQUIPMENT
Range DS offers industry insight, relations, and contracting services.
(It is important to understand the nature of the various business relationships between a client and their GC. The 'fine print' can cost you time and money.)
Range Ballistics
Expect unbiased insight on the operational pros and cons of each component of range equipment.
Range DS understands:
Lead Recovery Process / Maintenance
Range Ventilation HVAC
OSHA / NIOSH / EPA Compliance
OPS
PHASE
Project Budgets, which owners, banks, and investors must utilize, are tracked and available real time via a secure cloud documentation.
budget
tracking
Utilizing Range DS provides key insights on:
Point of Sales (POS) Systems
Security
CRM (Customer Relationship Management)
Community Relations and Partners
Facility Maintenance
Technical Services
vendor
selection
The typical project involves 3 or 4 dozen people with unique scopes, deliverables, budgets, and timelines. They each have multiple benchmarks that should be tracked and acted upon to improve the likelihood of an on-time and on-budget
grand opening.
execution
A thorough understanding of how to implement Standard Operating Procedures ensures a successful grand opening and business operation.
SOP considerstions include:
-Open and Close Procedures
-Hiring Strategies
The inventory implications will include:
-Management Control
-Buying Process
-Merchandising
-Cash Management
-Shipping and Receiving
Security details will be addressed:
-Exterior
-Interior
-Inventory Security
-Intrusion Detection
-Cameras and Physical Mechanisms
STANDARD
Operating
PROCEDURES
Utilizing key strategies for brand development and marketing efforts increase market presence and reach. This process includes branding guidelines and an understanding of market segmentation, specific strategies, and tactics.
branding
and
marketing
OVERVIEW
The road map for establishing a new business already exists. Each owner, site and city we work with have differing opportunities and influences that impact one’s ability to succeed.
Range Development Service's Project Management division oversees the various teams involved in the complex process including budgeting, contractors, subs, the design team and vendors. Experience navigating these teams minimizes risks and optimizes time.
Range Development Services was born out of a need for:
-
Budgeting
The cost to establish a range facility is based in part on planning, square footage calculator, lane demand, land costs. Revenue and operating costs and well as investor return are components of the budget process.
-
Firearms shooting range industry insight
Vendors, Designers, Contractors, Suppliers, and Subcontractors each bring a unique skill set to the project, and the intentional coordination of these industries is paramount.
-
Strategic recommendations and guidance from concept to cash register
Who on your team knows what the necessary steps are, how long they take, the order / sequence of them, which can run concurrently, and how much each will cost?
-
Proven expertise.
You will find a proven guidance track record that has resulted in the creation of many retail brands, several of which have gone on to build multiple locations.
These, and other solution services, are not otherwise available when planning, designing, negotiating for and building an indoor shooting range. With Range Development Services, you will find clarity for all parties involved in the process of establishing a successful shooting range and firearms retail store.
Stuart Mullen’s unique career path offers an unmatched background of experience and expertise that allows entrepreneurs, investors, lenders and business owners to:
- optimize the necessary steps involved to their advantage.
-remain focused on running their existing business.
- create a more effective new brand.
- allow time to refine and grow brand equity.
- focus on the operational needs.
- focus on hiring and training the right people for the right jobs.
- save time.
- save money.
PROJECTS
Located throughout the United States, Range Development Services facilities are established as clean and safe shooting facilities serving their communities as sporting, social, and professional venues with an emphasis on providing firearms training and education.
Range Development Services, LLC is committed to the development of personal skills, confidence, and knowledge through the shooting sports and personal firearms safety.
Our portfolio of work includes ranges < 5,000 sq. ft and >40,000 sq. ft.
More than 80% of Range DS clients have gone on to own and/or
operate two or more ranges.
To-date, all shooting range projects requiring a rezoning and/or special use permit have been approved
through the public hearing process.
ABOUT
RANGE Development services
Years ago, Stuart Mullen observed a deficiency in the shooting range industry. His unique background as a City Planner, then as a commercial real estate broker and developer, combined with his interest in seeing people learn and grow in their knowledge of business and firearms, led to the establishment of Range Development Services.
More than 80% of Range DS clients have gone on to own and/or
operate two or more ranges.
The establishment of a new brand while also constructing a brick and mortar retail store and shooting range is a time consuming and challenging process. Stuart will save you time and money during each step, including discovery/feasibility/due diligence, design, financing, zoning, real estate due diligence, permitting, construction and upfit .
